Your business.
No competition.25,000Premier homes.Every month.

Reach 25,000 carefully selected single-family homes in your market every month, with no direct competitor beside you.

A homeowner receiving the Lee's Summit Homeowners Edition postcard while a local business owner greets her at the mailbox

The 5 Star Spotlight difference

  • 25,000
    Premier homes

    Your message reaches 25,000 carefully selected single-family homes in your market every month.

  • One business
    per category

    Only one business per category. No direct competitors in your category.

  • 12″ × 15″
    Oversized postcard

    Our 12″ × 15″ postcard immediately gets noticed in every mailbox.

  • Custom
    QR code

    Drive traffic to your website, offers, booking page or landing page.

  • Trusted.
    Top-rated. Local.

    We feature only reputable, top-rated local businesses in the community.

A homeowner holding the 12 by 15 inch Lee's Summit Homeowners Edition postcard

This is what
25,000 homes
receive every month.

Our full-color, oversized 12″ × 15″ postcard showcases 12 local businesses, one in each category, to 25,000 premier homes in the community.

Simple, transparent pricing

Lee's Summit, MO
$2,500
per month · one category

That's about 10¢ per home, with no direct competitor in your category.

  • Your category, exclusively: one business per category
  • Professional ad design at no additional charge
  • Full-color 12″ × 15″ postcard to 25,000 premier homes
  • Custom QR code to your website, offer or booking page
  • Final proof approval before anything prints
  • Founding offer: the $250 deposit is waived for our first 12 businesses
  • No contracts: month to month, with first right of refusal to keep your category

See all editions and pricing →

Where we are, and where we're going

Now serving

Lee's Summit, MO

25,000 Premier HomesSee neighborhoods
Launching soon

Liberty, MO

Launching soon

Blue Springs, MO

Launching soon

Leawood, KS

Launching soon

Overland Park, KS

Ready to own your category?

Only one business per category. Once it's reserved, it's unavailable to direct competitors.

How it works

A simple process that delivers powerful results for local businesses.

A hand pulling the Lee's Summit postcard from a mailbox

One category. One business. Maximum exposure.

We feature only one business per category in each market—no direct competitors.

From reservation to results

Map of available markets
1

Check availability


View current markets and open categories. Only one business per category—no direct competitors.

Reserve your category screen
2

Reserve your category


Secure your category with a 10% deposit ($250). Once reserved, it is unavailable to competing businesses in that market.

A designer laying out a postcard ad on a large monitor
3

We design your ad—free


Our professional designer creates your full-color ad at no additional charge. You review and approve the final proof before printing.

The Lee's Summit postcard standing in front of a printing press
4

Your ad goes to print


We print a premium, full-color 12″ × 15″ postcard showcasing 12 local businesses—one per category.

A mail carrier placing the postcard in a homeowner's mailbox
5

Delivered to 25,000 premier homes


Every month, your ad reaches 25,000 carefully selected single-family homes in your market.

A homeowner scanning the postcard's QR code with her phone in her kitchen
6

Drive traffic. Get results.


Homeowners scan your custom QR code to reach your website, offer, booking page or dedicated landing page.

What's included in your monthly spotlight

  • Exclusive category
  • Professional ad design
  • 25,000 premier homes
  • 12″ × 15″ full-color postcard
  • Custom QR code
  • Monthly distribution

Straightforward from start to finish

$

Founding offer

The $250 deposit is waived for our first 12 businesses.

✓

Final proof approval

Nothing goes to print until you approve your finished ad.

▦

Monthly schedule

Artwork and payment deadlines are confirmed before each mailing.

★

No contracts. Month to month.

Stay as long as it’s working for you. As an active advertiser, you have first right of refusal on your category: it’s never offered to a competitor without giving you the first chance to keep it.

View complete advertiser terms and frequently asked questions.

Ready to own your category?

Only one business per category. Once it's reserved, it's unavailable to direct competitors.

Big exposure.
Small investment.

For about a dime per home, your business is showcased to 25,000 premier households every month.

A dime standing on its edge

Simple. Affordable. Powerful.

Choose the edition that's right for your business.

Home Edition

25,000 homes every month
12 categories • 1 business per category
$2,500Per monthPer category

Your business featured exclusively in your category on our oversized 12″ x 15″ postcard.

  • 25,000 premier single-family homes
  • Oversized 12″ x 15″ full-color postcard
  • One business per category
  • Trusted, top-rated local exposure
  • QR code included
  • Drive traffic to your website, offers, booking page or landing page
$2,500 / month

Lifestyle Edition

25,000 homes every month
12 categories • 1 business per category
$2,500Per monthPer category

Reach affluent households with the products and services they use and love every day.

  • 25,000 premier single-family homes
  • Oversized 12″ x 15″ full-color postcard
  • One business per category
  • Trusted, top-rated local exposure
  • QR code included
  • Drive traffic to your website, offers, booking page or landing page
$2,500 / month
⛨

Your category. No competition. Guaranteed.

Only one business per category in each edition, in each mailing. No direct competitors. No long-term contracts: your spot is month to month, and you hold first right of refusal on your category for as long as you advertise with us.

Ready to reserve your category?

Founding advertisers: the $250 deposit is waived for our first 12 businesses. Limited categories available.

  • 25,000
    Premier homes

    Delivered exclusively to the most desirable single-family homes in the community.

  • One business
    per category

    Only one business per category. No direct competitors.

  • 12″ x 15″
    Oversized postcard

    Our 12″ x 15″ postcard immediately gets noticed in every mailbox.

  • QR code
    included

    Drive traffic to your website, offers, booking page or landing page.

  • Trusted.
    Top-rated. Local.

    We feature only reputable, top-rated local businesses.

← All locations

LEE'S SUMMIT, MISSOURI

Premier neighborhoods. Premier customers.

Our jumbo 12″ × 15″ postcards are delivered to 25,000 of the most affluent homes in Lee's Summit every month.

A great community drives great business: upscale communities, strong homeowner pride, active lifestyles, high disposable income

20 of the best neighborhoods we deliver to in Lee’s Summit

Beautiful neighborhoods. Strong communities. Great opportunities.

1
Lake Winnebago64034
2
Raintree Lake64081
3
Lakewood64081
4
Winterset Park64081
5
Winterset Valley64081
6
Winterset Woods64081
7
Hook Farms64082
8
New Longview64086
9
Monticello64081
10
Woodside Ridge64081
11
Lakewood Shores64064
12
Legacy Wood64081
13
Woodland Shores64082
14
Eagle Creek64081 / 64086
15
Bridlewood64064
16
Stoney Creek Estates64064
17
Kensington Farms64086
18
The Canyon64064
19
The Estates at Chapman Farms64064
20
Woodland Oaks

Your business
belongs here.

Get in front of 25,000 affluent homes every month with a 12″ × 15″ jumbo postcard.

A 12 x 15 jumbo 5 Star Spotlight postcard in a Lee's Summit mailbox. Your business belongs here: get in front of 25,000 affluent homes every month. Premium neighborhoods, highly desirable customers, real results for local businesses.
Why advertise in Lee's Summit? Affluent homes: reach 25,000 of the area's most desirable households. High-value customers: homeowners who invest in quality products and services. Targeted reach: your business in the right neighborhoods, every month. Measurable results: more calls, more business, more growth.

Put your business in front of the homes that matter most

One category. One business. 25,000 affluent Lee's Summit homes. Every month.

A small investment.

A bigopportunity.

See how just a few new customers could pay for your entire month of advertising with The 5 Star Spotlight.

  • 25,000Local households each month
  • One businessPer category, no direct competition
  • High-value homeownersReady for quality work
  • Just a few customersCan pay for it all
A hand pulling The 5 Star Spotlight postcard from a mailbox

Let the numbers speak for themselves

How many new customers do you need?

The average profit per job, the number of jobs needed to cover your $2,500 month, and how many new customers you could see based on typical direct mail conversion rates.

#Business categoryAvg. profit per jobKansas City est.Jobs to break evenon $2,500Typical conversion rateHouseholds to customersPossible new customersFrom 25,000 homes

Profit-per-job figures are estimated Kansas City averages and conversion rates are industry benchmark ranges. Actual results vary by business, offer and season; these figures are illustrations, not a guarantee of results.

18 of 25

Categories can break even with just one completed job.

3 – 38

Possible new customers from 25,000 homes, depending on the category.

%
0.01% – 0.15%

Typical direct mail conversion rates for home services.

$
$2,500

Monthly investment for exclusive category placement.

The advantage

A smarter way to advertise

More exposure. Better targeting. Lower cost. Bigger results.

The 5 Star Spotlight

  • Exclusive category, no direct competition
  • 25,000 local households every month
  • Large, eye-catching 12″ × 15″ postcard
  • High credibility and trust
  • One low, predictable cost of $2,500/month
  • Reaches homeowners actively investing in their homes

Search ads

  • Compete with multiple businesses
  • Only reaches people actively searching
  • Smaller ad format
  • Higher cost (often $2,500+ per month)
  • Misses customers who aren't searching yet

Social media ads

  • Compete with multiple businesses
  • Reaches a broad, less targeted audience
  • Easily ignored while scrolling
  • Lower trust and shorter attention span
  • Costs can be unpredictable
  • Many clicks, but lower-quality leads

Traditional direct mail

  • Often shared with multiple competitors
  • Smaller postcards or plain mailers
  • Lower visual impact
  • Can look like junk mail
  • Similar or higher cost for less coverage
  • Typically no exclusivity in the category

Sources for conversion rates

Direct mail and digital advertising conversion rates for home services are based on industry benchmarks from the following sources:

  1. Data & Marketing Association (DMA): Direct Mail Response Rate Benchmark Report (2024)
  2. LocaliQ: 2025 Home Services Digital Advertising Benchmarks
  3. WordStream: Google Ads Benchmarks for Home Services (2024)
  4. Mailchimp: Direct Mail Marketing Benchmarks (2024)
  5. Modern Postcard: Home Services Direct Mail Response Rate Data (2023–2024)

Turn one new customer into a month of growth

With high-value home projects and an exclusive category, The 5 Star Spotlight gives you a proven way to reach 25,000 local homeowners.

Frequently asked questions

Who receives the postcard?

25,000 single-family homes in Lee’s Summit, Missouri. We choose mail routes with the highest home values in the city’s most desirable neighborhoods.

What does the postcard look like?

It’s an oversized 12″ × 15″ full-color postcard featuring 12 local businesses, one in each category.

Do I have to sign a long-term contract?

No. There are no contracts. Your spot is month to month, for as long as it’s working for you.

What does “first right of refusal” mean?

While you’re an active advertiser, your category is never offered to another business for a future card without first giving you the chance to keep it.

How much does it cost?

$2,500 per month for one category, about 10¢ per home. Normally a $250 deposit reserves your category while your ad is designed, but the deposit is waived for our first 12 businesses.

Who designs my ad?

We do, at no additional charge. You review a proof, and nothing goes to print until you approve it. You’ll also see a printed sample of the card before the full run.

When does the card mail?

Our first card mails on or before November 15, 2026, and then around the 15th of every month. Ads are approved by the 1st, and the card on file is charged on the 10th.

Can I change my ad from month to month?

Yes. Send us your changes before the 1st of the month and we’ll update your ad for the next card.

How do I stop advertising?

Email us at info@The5StarSpotlight.com by the 25th of the month before the mailing you want to skip.

My category is taken, or my city isn’t listed. What now?

Submit the category availability form anyway. We’ll let you know if your category opens up, or when a card launches in your market.

Advertiser terms

Effective October 2026

1. Overview

The 5 Star Spotlight, LLC (“we,” “us”) sells advertising space on a 12″ × 15″ postcard mailed each month to approximately 25,000 homes in Lee’s Summit, Missouri. By reserving a category or paying for an ad space, you (“the advertiser”) agree to these terms.

2. Category exclusivity and first right of refusal

Each category is limited to one business per card. To reserve a category, submit the category availability form on our website; we confirm availability by email. While you remain an active advertiser in good standing, you have first right of refusal on your category: before it is offered to another business for a future card, we will give you the first opportunity to keep it.

3. No contracts

Advertising is month to month. There is no long-term contract. To stop advertising, notify us in writing (email is fine) by the 25th of the month before the mailing you want to skip.

4. Pricing and payment

  • Price: $2,500 per month, per category.
  • Deposit: a $250 deposit reserves your category while your ad is designed and is applied to your first month. The deposit is waived for our first 12 founding advertisers.
  • Payment before print: full payment for each card is due before that card goes to the printer. Your card on file is charged $2,500 on the 10th of each month.
  • Late payment: if payment is not received, we may hold your ad from that month’s card and release your category.

5. Monthly schedule

Ad approval or changes are due by the 1st, payment is charged on the 10th, and cards mail on or around the 15th. The first card mails on or before November 15, 2026.

6. Ad design and approval

We design your ad at no additional charge and email you a proof. Up to 2 rounds of revisions are included. Nothing is printed until you approve your ad, and approval by email counts as written approval. You’ll see a printed sample of the card before the full run. You are responsible for checking spelling, phone numbers, addresses, web links and offers before approving.

7. Printing and mailing

Printing or postal delays outside our control can move a mail date. If a mailing will move by more than 5 business days, we will email you. The U.S. Postal Service sets delivery times, so we cannot guarantee the date a postcard reaches any specific home.

8. Refunds and cancellation

  • Deposit: refundable if you cancel in writing before design work begins; after that, it is kept to cover design work.
  • Monthly payment: refundable if you cancel in writing before your ad is sent to the printer; after that, it is not refundable because printing and postage costs are committed.
  • If we don’t mail: if we fail to mail a card within 30 days of its scheduled date for a reason within our control, or we cancel a mailing, you may choose a full refund for that month or a credit toward the next card.

Approved refunds are returned to your original payment method within 10 business days. Please contact us about any billing concern before disputing a charge with your card issuer, so we can resolve it quickly.

9. Advertiser content

You confirm that you own or have permission to use everything you give us, including logos, images, text and offers. Your ad and offers must comply with applicable laws and must not be misleading. We may decline or ask you to change any ad that is unlawful, deceptive or inappropriate for a household mailing; if we decline an ad before printing, you receive a full refund for that month.

10. Results and liability

We do not guarantee any number of calls, visits, sales or other response. Results depend on your offer, business and market, and any figures on our website are estimates. Our total liability for any claim related to our services is limited to the amount you paid for the month in question. These terms are governed by the laws of the State of Missouri.

11. Changes to these terms

We may update these terms. We will email active advertisers about changes at least 30 days before they take effect.

12. Contact

The 5 Star Spotlight, LLC · Lee’s Summit, Missouri · info@The5StarSpotlight.com · (816) 693-2600

Privacy policy

Effective October 2026

What we collect

When you submit our category availability form, we collect your business name, category, market, email address, and, if you provide them, your phone number and notes. If you become an advertiser, we also collect the logo, images and business details you send us for your ad.

How we use it

We use this information to respond to your request, confirm category availability, notify you when a category opens or a card launches in your market, design and run your ad, and handle billing.

What we don’t do

We do not sell or rent your information. We share it only with service providers that help us run the business, such as our website host, which processes form submissions, our printer, and our payment processor, which handles card payments directly. We do not store full card numbers.

Your choices

You can ask us to update or delete your information, or to stop contacting you, at any time by emailing info@The5StarSpotlight.com.

Changes

If we change this policy, we will post the updated version on this page with a new effective date.

Check category availability

Tell us your business and we’ll confirm whether your category is open. No contracts: month to month, with first right of refusal on your category.